Even companies with the best intentions to market responsibly can find it challenging to communicate effectively about the recyclability of their packaging.
That’s why the Sustainable Packaging Coalition (SPC) developed the How2Recycle label—a voluntary, standardized labeling system that clearly communicates recycling instructions to the U.S. public. StopWaste encourages Alameda County businesses to learn about and use this label on their packaging.
The How2Recycle label was created to increase consumer awareness about the recyclability of packaging, minimize confusion around greenwashing and labeling that is inconsistent with the FTC’s Green Guides, and provide a harmonized labeling system that can be applied across all material types.
The How2Recycle label is fast becoming the standard for package recycling labeling. Dozens of companies are now using the How2Recycle label on millions of packages, including Target, General Mills, Seventh Generation, Kellogg’s, Clorox and ConAgra Foods.
The label has also been endorsed by many government agencies and nonprofit organizations, including Keep America Beautiful, StopWaste, New York City Department of Sanitation, New York State Association for Reduction, Reuse, & Recycling, and North Carolina Department of Environment and Natural Resources.
How2Recycle works across all material types and formats. The program labels each component of a package, as shown in the examples above.