If packaging is made from materials that have been recovered or otherwise diverted from the waste stream, the FTC allows producers to make a recycled content claim. Be sure to qualify any claims appropriately.
Pre-consumer recycled content refers to materials diverted from the waste stream during manufacturing, while post-consumer recycled content refers to materials diverted from the waste stream after consumer use.
- DO ensure you can substantiate the claims, including that the pre-consumer material would have otherwise entered the waste stream if the source of recycled content includes pre-consumer material.
- DO use clear and prominent language to identify the total percent of recycled material if the entire item (excluding minor, incidental components) isn’t made from recycled material.
- DO specify which components of the packaging contains recycled material.
- DON’T use the universal recycling symbol (three chasing arrows) alone unless the entire package is made from 100% recycled content and is 100% recyclable.